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data-id="" >Semantic Scholarhttps://www.semanticscholar.org/paper/Utilitarian...Utilitarian and Hedonic Motivation in E-Commerce Online …网页2023年4月28日 · The results indicate a correlation between utilitarian and hedonic motivation and online shopping intentions, while information searching is a significant predictor of online purchase intentions. ABSTRACT This study uses the theory of social learning to investigate the relationship between hedonic and utilitarian motivation and e …
发布时间：2024-06-02data-id="" >Wiley Online Libraryhttps://onlinelibrary.wiley.com/doi/abs/10.1111/issj.12430The mediating role of impulse buying on hedonic shopping …网页This study then aimed to investigate the role of impulse buying when it intervenes between hedonic shopping motivation and life satisfaction. A total of 388 Gold and Platinum Shopee users completed an online test battery consisting of the hedonic motivations scale, impulse buying tendency scale and satisfaction with life scale to measure the ...
发布时间：2024-06-02data-id="" >ResearchGatehttps://www.researchgate.net/publication/245131826...Shopping motivations on Internet: A study based on …网页2007年12月1日 · Hedonic value reflects different non-functional motivations of shopping, i.e., effect, gratification, and adventure [34, 35], all of which are usually associated with entertainment, happiness or ...
发布时间：2024-06-02data-id="" >ResearchGatehttps://www.researchgate.net/publication/353216493...(PDF) Pengaruh Hedonic Shopping Motivations terhadap ...网页2021年3月26日 · Penelitian ini memiliki tujuan untuk mengetahui pengaruh hedonic shopping motivations terhadap impulsive buying pada konsumen produk fashion. Penelitian ini dilakukan kepada 160 responden dengan ...
发布时间：2024-06-02data-id="" >Semantic Scholarhttps://www.semanticscholar.org/paper/Personal...Personal values and impulse buying: The mediating role of hedonic ...网页DOI: 10.1016/j.jretconser.2022.103236 Corpus ID: 255672279; Personal values and impulse buying: The mediating role of hedonic shopping motivations @article{Coelho2023PersonalVA, title={Personal values and impulse buying: The mediating role of hedonic shopping motivations}, author={Filipe Coelho and In{\^e}s Aniceto and …
发布时间：2024-06-02data-id="" >Wiley Online Libraryhttps://onlinelibrary.wiley.com/doi/10.1002/cb.1821Mindsets, shopping motivations and compulsive buying: Insights …网页2020年4月6日 · These motivations increase the desire to seek hedonic pleasure, which is associated with a greater propensity for compulsive buying. However, when consumers believe that personal traits can be changed and developed (growth mindset), they seek hedonic pleasure in shopping, which result in a greater tendency to engage in compulsive …
发布时间：2024-06-02data-id="" >Taylor & Francis Onlinehttps://www.tandfonline.com/doi/full/10.1080/23311975.2023.2202024Full article: Hedonic and utilitarian motivations and their ...网页Such thinking is reflected in the study of utilitarian motivations (rational and necessary) and hedonic motivations (decisions influenced by pleasure and feelings). Another important finding is about the actions of consumers based on their attitudes. Attitude is a construct that has aspects that imply user roles (Makanyeza et al., Citation 2021 ...
发布时间：2024-06-02data-id="" >neliti.comhttps://media.neliti.com/media/publications/27794-ID...[PDF]PENGARUH HEDONIC SHOPPING MOTIVATION ...网页2020年5月11日 · buyer’s motivations to do online-fashion-shopping is hedonic shopping motivation. This research aims to examine the influence of hedonic shopping motivation on impulse buying process. Using 100 buyers of Zalora (an …
发布时间：2024-06-02